Independent software studio · Brisbane

Useful software.
Built with intent.

I build developer tools, web products, and mobile apps. I write about the decisions behind them.

PRODUCTS / TOOLS / FIELD NOTESSmall details. Complete systems.

A few things I’ve built.

01 / PRODUCT ENGINEERING

Digital billboard booking from your phone. A product story about removing steps and keeping the useful parts.

Booking flowsPaymentsAI integration

Match retail products and track competitor prices.

Keep developer environments in sync across machines.

Schedule build jobs across your own runner hosts.

The features that survived solved less visible problems in the booking flow.

A practical evaluation with costs, results, and limits.

A migration account covering trade-offs and operational checks.

I work across product decisions, software delivery, and operations. The details connect.

My writing follows the same work: what changed, what failed, and what I would do differently.